We are looking for best apps that fit into one of these three phases of the Lifecycle Marketing strategy:
- Attract - Apps that help small businesses generate leads or drive other inbound interest into a small business' products or services. May include, but not limited to, social media, landing pages, existing lead-generation data providers or data appending.
- Sell - Apps that help small businesses increase sales or revenue in a repeatable and expected manner. May include, but not limited to, shopping cart integrations, mobile sales enablement, retail POS or tools to perform intelligent analysis of past buyers.
- Wow - Apps that help small businesses personalize a customer experience so much so they are delighted by the small business' use of it. May include, but not limited to, a remarkable administrative experience, highly-personalized follow-up, event management, business intelligence, business metrics/analytics or content publishing.